Case Study: Cosmos Magazine achieves subscription growth and increased reader engagement with WooCommerce

Cosmos Magazine - Customer Case Study

Cosmos Magazine is an Australian quarterly science publisher that delivers print, digital and online content aimed at inspiring curiosity. Facing the challenge of growing subscriptions, engagement and renewals — while also selling eGift cards, merchandise and enabling donations and subscription gifting for schools, students and regular readers — the publisher needed a seamless e‑commerce and marketing solution.

Using WooCommerce as the storefront and extensions like Follow‑Ups for personalized drip campaigns and reminders, Mailchimp for audience engagement, Metorik for insights, plus eGift and Gifting for Subscriptions functionality, Cosmos streamlined purchases and customer nurturing. The result is stronger engagement and loyalty, higher subscription conversions and renewals, and diversified revenue from gifts, merchandise and donations.

Cosmos Magazine