Case Study: Copy Hackers achieves 500+ sales and a high-traffic launch with WooCommerce

Copy Hackers - Customer Case Study

Copyhackers is Joanna’s new business selling bite-sized copywriting e-books to startups and micropreneurs. The challenge was how to sell digital downloads directly from their site without building a store from scratch — covering payments, downloads, and easy content management — after deciding not to use Amazon.

They built the site on WordPress using the WooCommerce plugin and the Coquette theme, configuring PayPal and MailChimp and customizing templates and language files; setup took about a week. After a Hacker News post drove heavy traffic, the site handled 10,000+ unique visitors in two days and converted 500+ buyers of the 4-book bundle, proving the WooCommerce solution reliable and scalable.

Copy Hackers

Joanna Wiebe

Web copywriter