Case Study: Clinton Electronics achieves a unified storefront and higher conversions with WooCommerce

Clinton Electronics - Customer Case Study

Clinton Electronics is a family‑owned electronics manufacturer and distributor (since 1963) selling CCTV cameras, monitors, DVRs and accessories from a 203,000 sq ft warehouse through a network of pre‑approved dealers. They needed a unified site that better showcased complex products, improved discoverability of technical information, and replaced a segmented marketing/purchasing experience—while preserving custom wholesale/tiered pricing and customer data from their legacy X‑Cart storefront.

We built a custom migration tool to move orders, products and custom wholesale data to WooCommerce and launched a custom Storefront child theme with dealer application/approval workflows, tiered pricing, and enhanced product pages (tabs for videos, downloads, accessories and full specifications so each product functions as a landing page). The new site now handles a larger share of the company’s sales than the old store and shows a clear uptick in conversions across funnels.

Clinton Electronics