Case Study: Certified Comic Shop achieves 90% direct sales and instant payment acceptance with WooCommerce

Certified Comic Shop - Customer Case Study

Certified Comic Shop is an online bookstore founded by Jason Stum, a digital marketing strategist and lifelong comic collector who built his business on WordPress/WooCommerce to sell directly to collectors rather than relying solely on eBay. While the site launched successfully, Jason initially accepted only PayPal and felt he was “leaving business on the table” because setting up credit card processing with other providers seemed technically daunting.

Jason installed WooCommerce Payments, which integrated quickly and made credit card checkout visible and simple for customers—resulting in an immediate uptick in sales. Today roughly 90% of revenue comes from the website, the store is recognized as a leading comic eCommerce site, and Jason is planning to expand to a brick-and-mortar location while continuing to track strong growth.

Certified Comic Shop

Jason Stum

Owner