Case Study: Cape Brewing Company achieves convenient online beer sales with WooCommerce

Cape Brewing Company - Customer Case Study

Cape Brewing Company (CBC), a South African independently owned craft brewery, wanted to bring its beers directly to customers through an online shopping experience. Working with WooCommerce, the brewery sought a convenient eCommerce platform so people could browse its wide range of craft beers and have orders delivered to their door.

WooCommerce helped power the online store launch in May 2018, giving CBC a platform to showcase its products, tell the story behind its brewing process, and sell directly from the brewery. The result was a stronger online brand presence and a more convenient way for customers to discover and buy CBC products, supporting its “bring beer to beer people” vision.

Cape Brewing Company

Wolfgang Koedel

Brewmaster