Case Study: Calyx Flowers achieves higher eCommerce conversions and streamlined order management with WooCommerce

Calyx Flowers - Customer Case Study

Calyx Flowers is a premium U.S. florist known for its Year of Flowers subscription club and global grower partnerships that deliver farm-fresh blooms shipped in bud. To modernize sales and logistics and compete with other online retailers, the Maine-based agency Hall (a WooExpert) was hired to build a customized WooCommerce store that could handle complex fulfillment, analytics, and conversion needs.

Hall implemented a robust Google Analytics setup, API integrations with CrossPeak WooCommerce OMS and other back-office systems, and a custom per-product delivery date field to calculate shipping costs and availability by shipper cutoff. Designers and developers optimized cart, checkout, product pages, and navigation and supported paid search, retargeting, abandoned-cart and email programs — yielding better internal reporting and management, more reliable delivery handling, and data-driven improvements to conversion.

Calyx Flowers

Hall

Calyx Flowers