Case Study: All Blacks Shop achieves a rapid 4-week launch with WooCommerce

Building The Official All Blacks Shop on WooCommerce

Meta Digital and Sport NZ (working with Blake Skjellerup) re-platformed the official All Blacks Shop for the New Zealand Rugby Union to a responsive, modern WooCommerce site. They faced an unresponsive legacy store, expensive proprietary solutions, complex integrations, and a hard four‑week deadline to get allblackshop.com live.

The team chose WooCommerce with local partner Meta Digital and integrations for payments (Payment Express PXPost), inventory and fulfillment (Cin7), accounting (Xero via Cin7), and shipping (New Zealand Post). The site launched in four weeks, cut manual data entry, supports international growth (strong Americas demand), and continues to be optimized with analytics, email and social integrations plus ongoing development and support.

All Blacks Shop

Blake Skjellerup

All Blacks Shop