Case Study: Bruichladdich achieves a slick, customizable, stable, and user-friendly online store with WooCommerce

Bruichladdich - Customer Case Study

Bruichladdich is a nonconformist single‑malt Scotch whisky distillery on Islay known for its traditional production methods, maritime‑influenced flavour profiles and experimental ranges like Octomore. To better showcase and sell bottles, gift packs and branded merchandise online, the team needed a more customizable, stable and user‑friendly e‑commerce platform than their Drupal setup allowed.

Their in‑house developer rebuilt the Laddie Shop on WooCommerce, leveraging its APIs and documentation to create custom page elements and a polished user experience. The result is a slick, easy‑to‑manage storefront that reflects the brand’s character, supports limited releases and merchandising, and demonstrates WooCommerce’s flexibility for shipping distinctive ideas to market.

Bruichladdich

Nick Roy

Developer