Case Study: Brown Brothers achieves a modern, centralised online wine store with WooCommerce

Brown Brothers - Customer Case Study

Brown Brothers is a leading family‑owned Australian wine company with a winemaking history dating to 1889 and one of the country’s largest varietal selections. Tasked with modernising its eCommerce presence and introducing a recently acquired boutique brand to an established customer base, Brown Brothers needed custom order rules, a modular site design, and reliable stock control across multiple brand sites.

WooExpert Emote Digital rebuilt the store on WooCommerce using Memberships, Subscriptions, Product Bundles and Min/Max Quantities, and implemented a single centralized database for instant product and stock updates across platforms. The redesigned site showcases premium, site‑exclusive wines with tasting notes, food pairings and provenance details, lets customers shop by brand, varietal or price, and enabled a smooth rollout of the new boutique brand while streamlining inventory and order management.

Brown Brothers

John Francis Brown

Founder