Case Study: Brodo Broth Co achieves nationwide growth with WooCommerce

Brodo Broth Co - Customer Case Study

Brodo Broth Co started as a small broth business selling hot cups from a Manhattan restaurant window, then shifted from retail shops to e-commerce as seasonality, COVID, and the move to shelf-stable products changed the model. The company needed a scalable online platform to grow Brodo.com, manage subscriptions, and keep educating customers about its products. WooCommerce was the vendor powering that transition.

WooCommerce helped Brodo Broth Co scale from a delivery service launched in 2016 to more than 10,000 online orders per month, about 5x year-over-year growth. Using WooCommerce with AutomateWoo and WordPress, Brodo built flexible fulfillment, subscription controls, customer segmentation, and educational content, enabling personalization at scale and supporting national growth across ad hoc and repeat orders.

Brodo Broth Co

Andrew Garner

Chief Executive Officer