WooCommerce
322 Case Studies
Case Study: BrightWatches nearly doubles monthly sales with WooCommerce
A WooCommerce Case Study
Bright Watches - Customer Case Study
BrightWatches™ launched in 2013 as part of Bright Mountain Acquisition Corporation to supply timepieces to military, first responders and the general public. After a third‑party build produced weak sales, Director of Programming Michael Stoffer led a relaunch focused on a cleaner, more elegant storefront and better conversion.
They rebuilt the store on WordPress with WooCommerce for flexibility, adding WP‑Lister Pro/Amazon, SEO tools and the WooCommerce Product Archive Customiser to streamline listings and presentation. The redesign and improved workflows nearly doubled monthly sales, generated positive customer feedback, and positioned the site for faster product expansion.
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Bright Watches
Michael Stoffer
Bright Watches