Case Study: Björk launches official online shop to sell her music and merch with WooCommerce

Björk - Customer Case Study

Björk’s official shop needed to present the career-spanning work of an experimental, globally known artist while selling a wide mix of digital and physical products—from early albums and DVDs to piano scorebooks and branded merch. The challenge was to create a polished, on-brand storefront that could handle downloads, bundled releases and tangible goods for an international fanbase while reflecting her unique artistic identity.

The solution was built on WooCommerce with Jetpack, Product Bundles and the Storefront theme, giving the team a flexible, enterprise-ready platform to showcase and sell both digital and physical items. The result is a centralized, easy-to-navigate official shop that highlights rare and core releases, offers curated bundles and merchandise, and reliably serves fans worldwide.

Björk