Case Study: BIPA achieves 117,000 perfume shoppers and 384,705 page views with WooCommerce

BIPA - Customer Case Study

BIPA, a leading European health and beauty retail chain popular in Croatia, needed a modular, highly customizable eCommerce platform dedicated to showcasing its extensive perfume range while prioritizing a greatly improved mobile experience. The challenge was to present many brands and scent details in an elegant, user-friendly way that marketing staff could easily update for campaigns.

WooExpert Neuralab delivered a mobile‑first, classy site with a customizable landing page made of 14 interchangeable modules, seamless blog-to-catalog linking, enhanced filtering (including new, bestsellers, sale), variable product views, and a fragrance personality quiz. The launch was successful—generating over 384,705 page views and attracting 117,000 users to BIPA’s eCommerce fragrance destination.

BIPA