WooCommerce
322 Case Studies
A WooCommerce Case Study
Best Bud for Life is an organic, hemp‑infused wellness brand founded by twins Carly Ripp and Ashley Winton to create high‑quality, eco‑friendly CBD products with modern branding. Launching while balancing parenting and full‑time jobs, they faced the “unnecessarily complicated” CBD landscape and needed a reliable, customizable ecommerce solution that wouldn’t risk sudden platform shutdowns or limit their brand vision.
They chose WooCommerce early, hired a developer for setup, and added extensions like Cost of Goods, Jetpack, and Square for WooCommerce to manage sales and operations. The platform gave them the flexibility and stability to scale, run small‑batch production from their Nashville studio, maintain sustainable sourcing, and grow quickly while hearing positive community feedback from customers finding real relief.
Ashley Winton
Best Bud for Life