Case Study: The Bearded Colonel achieves automated monthly razor subscriptions with WooCommerce

Bearded Colonel - Customer Case Study

The Bearded Colonel is a UK-based grooming brand that delivers premium German razor blades on a subscription basis. Faced with a market split between overpriced, over-marketed razors and low-quality alternatives, the company needed a way to offer better-quality blades at a fair price while removing the hassle of frequent repurchasing.

Built on WooCommerce, the site uses WooCommerce Subscriptions and Braintree for recurring payments, plus URL Coupons and Follow-Ups to drive promotions and customer retention. The result is an automated, convenient subscription experience that keeps blades arriving on schedule, simplifies purchasing for customers, and supports predictable, repeatable revenue for the business.

Bearded Colonel