WooCommerce
322 Case Studies
A WooCommerce Case Study
Barefoot Buttons, a U.S.-based music accessory brand, turned to WooCommerce to sell its patent-pending pedal switch caps online. The company’s challenge was to provide musicians with a more comfortable, accurate way to activate guitar effects pedals while making the product easy to buy and customize for different pedal types.
WooCommerce helped Barefoot Buttons launch and grow a flexible ecommerce storefront for its CNC-machined accessories, supporting multiple sizes and color options. The result was a successful online business that started with a Kickstarter campaign and now reaches musicians worldwide, with products used by notable artists such as Steve Stevens, Xavier Rudd, Lee Malia, and Mike Love.
Brett Richards
Musician/Machinist