Case Study: Balancing Motions sells multilingual subscription video exercise programs with WooCommerce

Balancing Motions - Customer Case Study

Balancing Motions offers video exercise programs that target specific body areas (lower back, neck, etc.). The challenge was to create an online store that sells these programs as recurring subscriptions, applies a first‑subscription discount, accepts local payments, and serves customers in multiple languages.

Studio Novo built the site with WooCommerce using WooCommerce Subscriptions for recurring access, Smart Coupons to apply the first‑subscription discount, and WooCommerce Mollie for payments. The site is translated with WPML into three languages, delivering a smooth multilingual checkout and subscription experience for customers.

Balancing Motions