Case Study: Badeloft achieves streamlined payments and increased online sales with WooCommerce

Badeloft - Customer Case Study

Badeloft is a U.S. direct-to-consumer retailer of boutique, customizable freestanding bathtubs that grew rapidly after launching Badeloft USA. As sales and showroom demand increased, the team faced limitations with their legacy X-Cart setup and a time-consuming manual invoicing workflow that made checkout and back‑end operations inefficient.

To scale efficiently they migrated to WooCommerce for greater customizability and, in 2020, implemented WooCommerce Payments so customers could pay directly in the cart. The integrated payments and ecosystem of extensions eliminated manual invoices, streamlined operations, and helped Badeloft sustain strong sales and continued growth—even through a challenging year.

Badeloft

Eric Jensen

Badeloft