Case Study: American Music Furniture achieves an online showcase and sales channel for handcrafted, humidity-controlled instrument displays with WooCommerce

American Music Furniture - Customer Case Study

American Music Furniture, founded in 2013 in Perkasie, PA, builds handcrafted, humidity‑controlled wooden displays for guitars and other stringed instruments—patented products like the Guitar Habitat®, Guitar Estate® and String Habitat®. The company needed an online presence that communicated its high‑quality craftsmanship and precise humidification (45–50% RH) while making configurable, specialty furniture easy for musicians to discover and buy.

The solution was a WooCommerce storefront developed by a WooExpert and designed by Inverse Paradox, using Gravity Forms Product Add‑ons to enable product customization and streamlined ordering. The result is a professional e‑commerce site that showcases the patented products and humidification technology, simplifies customization and purchase, and helps instrument owners keep their instruments accessible and properly cared for.

American Music Furniture

Darrell Horneff

American Music Furniture