Case Study: Ally’s Bar boosts online sales and builds a colorful, customer-friendly store with WooCommerce

Ally’s Bar - Customer Case Study

Ally’s Bar makes gluten‑ and GMO‑free sweet potato energy bars created by former pro cyclist Ally Stacher, who grew the brand from kitchen experiments into a national product sold in 150+ stores. As demand outpaced an out‑of‑the‑box shop, Ally needed a more flexible, story‑driven, and user‑friendly online store that could showcase product details, integrate social content, and simplify operations for a small team.

Long Tail Creative rebuilt the site on WordPress + WooCommerce, adding Tab Manager for nutrition and ingredients, Instagrate Pro for a live Instagram feed, a Prolo store locator, ShipStation and Xero integrations, and a dynamic, self‑managed menu. The new store increased engagement (the locator is used by ~75% of visitors), streamlined shipping and accounting, amplified marketing that drives repeat sales and subscription referrals, and helped Ally scale efficiently from home production to wider retail distribution.

Ally’s Bar

Ally Stacher

Co-Founder