Case Study: All Blacks Official Store achieves a successful global relaunch and seamless back‑office integration with WooCommerce

All Blacks Official Store - Customer Case Study

The All Blacks Official Store sells replica jerseys and supporter gear to a global fanbase for New Zealand’s nationally beloved rugby team. As a major enterprise brand with high demand, the store needed an e-commerce platform that could integrate with existing back-office systems, handle complex commerce requirements, and support international shipping for fans worldwide.

Meta Digital relaunched the site on WordPress and WooCommerce, integrating MailChimp, advanced shipping packages, PaymentExpress/PayWay, anti-fraud tools, New Zealand Post international shipping and Smart Coupons, among other extensions. The relaunch delivered a robust, enterprise-grade storefront with seamless back-office integration and international fulfillment — a solution the team cites as meeting the technology requirements of a major retailer.

All Blacks Official Store