Case Study: Airstream Supply Company achieves an immersive editorial-first, enterprise-grade store with WooCommerce

Airstream Supply Company - Customer Case Study

Airstream Supply Company is the new premium retail brand from Airstream, offering branded apparel, campsite essentials, and travel inspiration rooted in an 80‑year heritage of adventure. The team wanted to transform their online store into an editorial-driven experience that reflects the Airstream lifestyle—mixing storytelling and commerce—while giving a small editorial team the tools to create immersive, shoppable content across devices.

Developer Lat Long built an editorial-first WooCommerce site using Gutenberg with a fully custom block library, product hotspots and embedded product cards, and a “semi‑headless” stack (GraphQL, Apollo, Redis, SSR, React). The result is a fast, mobile-friendly magazine‑store that seamlessly blends product data with storytelling, empowers editors to publish rich content, and has become one of the most advanced enterprise sites using WooCommerce and Gutenberg.

Airstream Supply Company

LatLong’s Andrew Cafourek

Airstream Supply Company