Case Study: AeroPress achieves a modern global eCommerce experience and increased direct sales with WooCommerce

Aeropress - Customer Case Study

AeroPress, founded by inventor Alan Adler, makes a compact filter coffee brewer beloved by professionals and enthusiasts worldwide since 2005. Facing the need to modernize its online presence and better showcase product evolution, multilingual instructions, community content, and commerce, the AeroPress team engaged Razorfrog to create a progressive eCommerce site that would elevate the brand and serve a global audience.

Razorfrog built a WooCommerce-powered site that highlights product history, provides instructions in 10 languages, surfaces pro tips and community videos, and adds direct purchasing of devices and replacement parts plus a local café finder and a global Championships section. The redesign improved the customer experience, enabled direct sales and parts fulfillment, and strengthened community engagement around the AeroPress brand.

Aeropress

Alan Adler

Inventor