Case Study: Abeytu' Naturals achieves scalable, compliant CBD e-commerce and real-time sales tracking with WooCommerce

Abeytu´ Naturals - Customer Case Study

Abeytu’ Naturals is a U.S. CBD/CBG wellness company offering patent‑pending, bio‑enhanced homeopathic formularies developed by CEO Maria Crisler and her scientific team. Facing funding constraints, complex and shifting legal restrictions around CBD, and the need to educate wary consumers while working around insurance and healthcare barriers, the company needed a robust, compliant e-commerce presence to reach customers and support growth.

Abeytu’ chose WooCommerce (integrated with Square and tools like Subscriptions, ShipStation, and AvaTax) for its affordability and ability to handle complex needs—ambassador programs, taxation, retail, accounting, manufacturing, shipping, and real‑time sales tracking. The platform enabled a reliable online storefront, simplified refunds and sales reconciliation, and positioned Abeytu’ Naturals for planned product development and brick‑and‑mortar expansion.

Abeytu´ Naturals

Maria Crisler

Chief Executive Officer