Case Study: Tissus Lionel achieves scalable online textile sales with WooCommerce

A Parisian Classic Now Online with the Help of WooCommerce

Tissus Lionel, a Parisian textile company with four stores in the Marché Saint-Pierre, wanted to expand beyond in-person and phone sales and build a scalable online presence. The company chose WooCommerce to support its growing ecommerce needs, with flexibility, a strong CMS, and compatibility with its existing logistics and retail setup.

WooCommerce helped Tissus Lionel launch a fully responsive ecommerce site with more than 4,500 SKUs and useful extensions for payments and operations, including Viva Wallet, PayPal, and Cubyn integration. With WooCommerce, the retailer improved the checkout experience and reported measurable gains: the Viva Wallet implementation helped increase conversion rate by over 2% and reduced the conversion funnel by one step.

Tissus Lionel

Gerardin Julien

Web Ecommerce Project Manager