Case Study: ESCP Business School boosts student engagement in distance learning with Wooclap

ESCP Business School - Customer Case Study

The ESCP Business School faced significant challenges in maintaining student engagement and interactivity during mandatory distance learning, especially in large classes of over 100 students where the format felt impersonal and teachers struggled to gauge comprehension. To address this, Professor Roberto Quaglia sought a solution to break the monotony of online lectures and stimulate attention, turning to the interactive platform Wooclap.

By integrating Wooclap into his virtual classes, the professor was able to seamlessly insert questions into his PowerPoint presentations and use QR codes to prompt student responses. This solution allowed him to receive feedback from nearly 100% of his large class in just 3-4 minutes, dramatically increasing participation. Wooclap was particularly effective at engaging introverted students who were hesitant to use a microphone or chat, leading to more diverse input and sparking richer debates. The result was a dynamic, rhythmic lecture that successfully combatted distraction and reinforced student learning.

ESCP Business School

Roberto Quaglia

Professor of Strategy and Management