Case Study: SoMa StrEat Food Park achieves 75% reduction in staffing time and costs with Wonolo

SoMa StrEat Food Park - Customer Case Study

SoMa StrEat Food Park, a San Francisco outdoor venue featuring rotating food trucks and events, struggled with time- and labor-intensive staffing needs and unreliable informal networks of friends and family. To fill short, flexible shifts (from an hour to a day) they began using Wonolo’s on‑demand staffing platform in 2015 to source reliable, part‑time event workers.

Wonolo supplied trained Wonoloers for guest registration, food and beverage service, ID checks, set‑up/tear‑down and more, with customizable messaging and pre‑event briefings. The partnership delivered a 100% average fill rate, 8‑minute average fill time, a 4.75‑star worker rating, and an estimated 75% reduction in employee time and cost spent finding staff, letting SoMa scale events reliably and reduce staffing stress.

SoMa StrEat Food Park

Reilly Brock

Special Events & PR Coordinator