Case Study: Flowers for Dreams achieves scalable seasonal staffing and a 75% reduction in staffing time and costs with Wonolo

Flowers for Dreams - Customer Case Study

Flowers for Dreams, a full‑service florist that donates 25% of profits to local charities, faced extreme seasonal spikes—up to 50x volume—on Valentine’s Day and Mother’s Day that overwhelmed traditional hiring channels. Unable to recruit hundreds of short‑term delivery drivers and ops staff on short notice without heavy internal administrative burden, they turned to Wonolo and its on‑demand staffing platform to source flexible, pre‑screened local workers.

Wonolo supplied thousands of local, pre‑screened Wonoloers, handled administrative tasks, and gave Flowers for Dreams direct control to post jobs, rank candidates, review profiles, and build a pool of Preferred Wonoloers. The solution reduced employee cost and time spent finding staffing by an estimated 75%, enabled successful holiday fulfillment, and supported geographic expansion and new storefront plans as Flowers for Dreams scales up its permanent team.

Flowers for Dreams

Joseph D

Co-Founder