Case Study: Virtuagym reduces sales onboarding ramp time with Wonderway

How Wonderwerk helped Virtuagym reduce ramp time by 50%

Virtuagym, a leading fitness software company, faced a challenge in scaling its business development team. Using a manual, spreadsheet-based onboarding process, their Business Development Manager, Philip Feldman, could not efficiently track new hires or provide targeted support. With plans to double the team, they needed a more professional and effective solution to significantly reduce the lengthy, three-week ramp-up time for new BDRs. They turned to the vendor Wonderway for a solution.

Wonderway implemented an outcome-focused onboarding program that condensed training into just six work days, replacing spreadsheets with a streamlined, integrated platform. The solution reused existing content and included just-in-time training modules for skill development. The results were substantial: a 50% reduction in ramp time, an 80% decrease in time spent on training, and new BDRs booking twice as many demos in their first month. Long-term, bookings per BDR more than doubled to 14 per month, and employee retention improved by 70%.

Virtuagym

Philip Feldman

Business Development Manager