Case Study: Validity reduces SDR turnover with Wonderway

How Wonderway helped Validity to reduce SDR turnover in 3 months

Validity, a company facing high sales development representative (SDR) turnover and a lack of clear career progression for new hires, partnered with Wonderway. Their challenge was exacerbated by a reduced training team, making it difficult to provide a structured onboarding and development path that would improve retention.

Wonderway implemented a self-serve certification program called Pathfinder, which gave SDRs visibility and control over their career development. The solution included tailored content, practical tasks, and skill mastery, leading to a phenomenal decrease in SDR turnover within three months. Validity also saved 20 hours on onboarding each new rep, reduced their training team size by 75%, and saw an increase in internal promotions for SDRs.

Validity

Melanie Rogers

Sales Development Manager