Case Study: Babbel closes 40% more deals with Wonderway sales training

How Wonderway helped low-performers at Babbel close 40% more deals

Babbel for Business, a language learning company, faced a challenge in bridging the performance gap between its high and low-performing B2B sales reps. The Head of Sales, David Anderson, found that his ad hoc, one-on-one coaching was inefficient and sought a more structured way to implement best practices and continuous skill development across his team. They turned to Wonderway for a targeted upskilling program.

Wonderway implemented a six-week upskilling program, first using a 180-degree skill assessment to identify key gaps. The solution involved weekly training sessions where reps applied new techniques to real deals. This program led to a 14% increase in quarterly B2B revenue. Most notably, low-performing sales reps closed 40% more deals and showed significant skill improvement, while the entire team adopted a new culture of continuous learning and feedback.

Babbel

David Anderson

Head of Sales, Babbel for Business