Case Study: Alta Dena drives 8.4% YoY sales growth with Wondersauce’s cross-channel creative and retail media

Alta Dena drives 8.4% YoY sales growth with Wondersauce

Alta Dena, a trusted Southern California dairy brand, faced the challenge of staying relevant in a saturated market. They partnered with the growth and digital transformation agency Wondersauce to develop a fresh approach for connecting with modern shoppers.

Wondersauce implemented a cross-channel campaign titled "Fresh from Southern Cow-lifornia" that utilized bold creative across connected TV, social media, and out-of-home advertising. Retail media was a core component, with data-backed placements on platforms like Walmart and Instacart. This strategy delivered significant results for Alta Dena, including an 8.4% increase in total year-over-year sales and a 25x return on ad spend.

Alta Dena