Case Study: CrunchLabs scales its subscription platform and launches viral STEM experiences with Wondersauce

CrunchLabs launches Hack Pack and sends 900K selfies into orbit with Wondersauce

CrunchLabs, founded by former NASA engineer Mark Rober, faced the challenge of scaling its digital ecosystem to support growth and new product launches like the Hack Pack subscription for older kids and teens. The company partnered with the growth and digital transformation agency Wondersauce to streamline its subscription management and overhaul its e-commerce experience.

Wondersauce rebuilt CrunchLabs' Shopify storefront, integrating custom middleware and a 3PL for global fulfillment to handle greater complexity. The partnership also resulted in the viral Space Selfie Project. The measurable results included launching over 900,000 selfies into orbit and selling 30,000 Hack Pack subscriptions in Q4 2024. Wondersauce delivered a scalable platform and innovative digital tools that supported CrunchLabs' mission to deliver STEM education.

CrunchLabs