Case Study: CrunchLabs scales its subscription platform and launches viral STEM experiences with Wondersauce

CrunchLabs launches Hack Pack and sends 900K selfies into orbit with Wondersauce

CrunchLabs, a company founded by former NASA engineer Mark Rober to empower kids through STEM education, partnered with Wondersauce to grow and strengthen its digital ecosystem. The challenge involved scaling their e-commerce experience and streamlining subscription management to support their ambitious vision and new product launches.

Wondersauce rebuilt CrunchLabs' Shopify storefront to handle greater complexity and support future growth, which included integrating a third-party logistics provider for global fulfillment. The partnership resulted in the successful launch of the Hack Pack subscription, with 30,000 subscriptions purchased in Q4 2024, and brought to life the viral Space Selfie Project that sent over 900,000 selfies into orbit. Wondersauce helped CrunchLabs optimize their site and engineer their subscription backend, becoming a core part of their team.

CrunchLabs