Case Study: Brookfield Properties boosts Brookfield Place and Manhattan West with Wondersauce

Brookfield Properties turns 2 city destinations into must-visit brands with Wondersauce

Brookfield Properties engaged the growth and digital transformation agency Wondersauce to elevate two of its New York City destinations, Brookfield Place and Manhattan West, into must-visit brands. The challenge was to integrate these properties into the city's cultural fabric and make them relevant through authentic, community-focused marketing.

Wondersauce addressed this by developing five seasonal campaigns rooted in human connection and local lifestyle. Their solution included casting local influencers, creating context-driven creative assets, and deploying a hyperlocal media strategy across over twelve channels, including transit wraps and premium publishers. This approach successfully turned city moments into discovery points, making the destinations part of New York's rhythm and encouraging repeated visits.

Brookfield Properties