Case Study: Alta Dena boosts sales and ROAS with Wondersauce's cross-channel creative and retail media strategy

Alta Dena boosts total sales 8.4% YoY with Wondersauce

Alta Dena, a trusted Southern California dairy brand, faced the challenge of staying relevant in a saturated market. The company partnered with Wondersauce to develop a fresh creative and media strategy to reconnect with modern shoppers and drive growth.

Wondersauce implemented a cross-channel campaign titled "Fresh from Southern Cow-lifornia," which included connected TV, social media, out-of-home, and targeted retail media placements. This solution successfully reintroduced the brand with bold creative that highlighted its local roots. The campaign delivered significant results for Alta Dena, including an 8.4% year-over-year sales increase, a 22% growth in lactose-free products, and a 25x return on ad spend across retail media platforms.

Alta Dena