Case Study: Wheel City Auto Sales achieves accurate hiring and low turnover with Wonderlic's Comprehensive Personality Profile

Wheel City Auto Sales - Customer Case Study

Wheel City Auto Sales, a large independent dealership in Sioux Falls founded in 1993, sells a full range of vehicles and provides in-house financing. Owner Bruce Nerison purposely hires many salespeople with no prior auto-sales experience, creating a challenge to identify candidates who will fit the role, stay, and perform without extensive retraining.

To solve this, Nerison uses the Wonderlic Comprehensive Personality Profile, benchmarking candidates against his top performers and targeting traits like emotional intensity, trust, and drive. The assessment proved highly predictive, helping him hire the right people, reduce turnover, and maintain a consistently strong sales team.

Wheel City Auto Sales

Bruce Nerison

Owner