Case Study: Sweetwater Sound achieves higher-quality hires and recruiting cost savings with Wonderlic

Sweetwater Sound - Customer Case Study

Sweetwater Sound, founded in 1979, is a leading music-technology retailer known for exceptional customer service. The company struggled to hire sales engineers—roles that require a rare mix of strong technical knowledge of recording technology and outstanding interpersonal and sales skills—making it difficult to identify candidates who could deliver both product expertise and the company’s “outrageous” service.

Sweetwater began using Wonderlic’s WPT‑Q and Comprehensive Personality Profile to pre‑screen candidates beyond phone interviews, which helped filter out poor fits and focus interviews on the most qualified applicants. Within four months the testing program paid for itself in travel savings, boosted hiring success rates, and produced better hires overall.

Sweetwater Sound

Jeff McDonald

Director of Human Resources