Case Study: Peoples Flower Shops achieves 25% turnover reduction with Wonderlic's Comprehensive Personality Profile

Peoples Flower Shops - Customer Case Study

Peoples Flower Shops is a second-generation, family-owned retail florist in Albuquerque with eight shops and 53 employees. Because the business is highly customer-service driven, the general manager needed a reliable way to identify candidates with the right emotional skills and cultural fit for customer-service and call-center roles.

They adopted the Wonderlic Comprehensive Personality Profile (CPP) to assess traits like emotional intensity, sensitivity, assertiveness and motivation, using results to inform hiring and development conversations. The CPP helped them be more selective and improve communication with new hires, cutting turnover by 25% in two years and producing more qualified employees.

Peoples Flower Shops

Bill Dow

General Manager