Case Study: Nelson Lauver & Co. achieves dramatic lead-generation and hiring gains with Wonderlic Personnel Test

Nelson Lauver & Co. - Customer Case Study

Nelson Lauver & Co., led by broadcaster and author Nelson Lauver, is a small, seven-person company that books speaking engagements and generates leads nationwide. Rapid growth made it essential to hire quick-learning, reliable staff, but their previous gut-based hiring—sifting hundreds of resumes and hiring strong interviewers—regularly produced employees who couldn’t learn the job.

After adding the Wonderlic Personnel Test to the hiring process, Lauver cut the interview pool from more than 100 to fewer than 20 and identified candidates whose test performance matched on-the-job success. One hire in particular boosted productivity and lead generation so significantly that the company expects a 300–500% increase in converted leads, and Lauver plans to continue using the WPT for future hires.

Nelson Lauver & Co.

Nelson Lauver

Chief Executive Officer