Case Study: Imagine America Foundation streamlines scholarship application process with Wonderlic

Imagine America Foundation - Customer Case Study

Imagine America Foundation (IAF) is a nonprofit that has provided more than $40 million in scholarships since 1982, serving over 500 career colleges and roughly 2 million students. As demand for career-focused education surged—IAF was growing about 20% annually—the Foundation faced a rising volume of scholarship applications and needed to streamline its application process to keep access to funds efficient and user-friendly.

To address this, IAF partnered with Wonderlic to deploy online surveys to accepted students and college guidance counselors (about 18,000 respondents) to gather feedback on the application experience. The surveys gave IAF actionable trend data to identify pain points and prioritize improvements, helping the Foundation simplify processes and better support the next wave of students.

Imagine America Foundation

Robert L. Martin

President