Case Study: Good Tidings Plumbing, Heating and Cooling achieves 60% sales growth and virtually zero turnover with Wonderlic

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Preview of the Good Tidings Plumbing, Heating and Cooling Case Study

Good Tidings Plumbing, Heating and Cooling - Customer Case Study

Good Tidings Plumbing, Heating and Cooling, led by president David McKenna, faced a major crisis in 2008 when several trusted employees were found to be lying, stealing and undermining the company. McKenna cut ties with four top salesmen, a move that cost about $2 million on a $3 million revenue base and forced him to stop drawing a salary to keep the business afloat.

To rebuild, McKenna implemented a suite of Wonderlic assessments to screen and hire candidates who fit the company’s values and work ethic. The turnaround delivered a 60% increase in sales (now exceeding $4 million), six new trucks, three additional managers and virtually non-existent turnover, restoring stability and sustained growth.


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