Case Study: Dead River Company achieves reliable, multi-skilled customer service hires with Wonderlic

Dead River Company - Customer Case Study

Dead River Company is a family-owned petroleum distributor serving northern New England for over 90 years. Its customer service representatives handle orders, pricing questions, service appointments, billing, dispatching and other clerical and accounting tasks, requiring strong multitasking and problem‑solving skills under pressure. The hiring challenge was reliably identifying candidates with the cognitive ability to perform across this broad, high‑pressure role.

To meet that need, Dead River’s HR team has long used the Wonderlic Personnel Test alongside structured interviews and cross‑training programs. The test consistently validated interview impressions, helping the company hire candidates who interact intelligently with customers and handle multiple responsibilities—resulting in more dependable, effective hires for the organization.

Dead River Company

Paul Hoyt

Human Resource Manager