Case Study: C1 Bank achieves predictive hiring and culture transformation with Wonderlic assessments

C1 Bank - Customer Case Study

C1 Bank, a St. Petersburg community bank known for its technology-driven, entrepreneurial culture, faced hiring challenges: traditional recruiting methods often produced candidates who interviewed well but didn’t perform to support the bank’s growth or the demands of its Management Associate Program, leading to turnover and extra hiring/training costs.

C1 piloted and then adopted Wonderlic assessments—a behavioral profile and the Wonderlic Personnel Test (WPT)—using the WPT to set a predictive benchmark for program completion and then applying both tests across all roles. The result was higher-quality hires who better fit the company’s culture, reduced turnover and hiring costs, and a renewed energy and collaboration that supports C1’s innovative growth.

C1 Bank

Lynn Woods

Human Resource