Case Study: Bombardier Recreational Products achieves confident hiring of relationship-driven salespeople with Wonderlic

BRP - Customer Case Study

BRP, maker of Ski‑Doo and Lynx snowmobiles, Sea‑Doo watercraft, Rotax engines and other powersport products, needed to hire salespeople for a role that requires extensive travel and strong relationship-building with dealers rather than hard selling. Human Resources at Bombardier Motor Corp. of America faced the challenge of quickly identifying candidates who were motivated, resilient to travel, and able to develop long‑term dealer relationships.

To meet that need they adopted the Wonderlic Comprehensive Personality Profile (CPP) to screen applicants, using the assessment to reveal candidates’ strengths, motivations and likely fit for the role. The CPP has given HR greater confidence in hiring the right people, proven effective in practice, and BRP plans to expand its use nationwide.

Bombardier Recreational Products

Beverley Wenner

Human Resources Generalist