Case Study: Nurtur Aveda achieves faster hiring and lower turnover with Wonderlic

Aveda and Wonderlic Working Together for Hiring Success

Nurtur Aveda is a renowned cosmetology and esthetics school with three campuses that trains students in salon-based classrooms. Facing high application volumes for varied roles—from instructors to business staff—HR Director Meg Collins spent about two days screening candidates and struggled with misrepresentation and poor fits that led to short tenures and wasted time and money.

By adding Wonderlic’s hiring assessments, Aveda gained quick, easy-to-interpret candidate reports that helped identify better role fits and prioritize top applicants. The change cut screening time from two days to under half a day, improved hire quality, and is projected to reduce turnover by 15–20% and save at least $21,000 in recruiting, hiring, and training costs.

Nurtur Aveda

Meg Collins

HR Director