Case Study: Aquarium of the Pacific achieves reduced turnover and industry-leading guest satisfaction with Wonderlic

Aquarium of the Pacific - Customer Case Study

The Aquarium of the Pacific in Long Beach, California, is one of the largest U.S. aquariums, featuring over 500 species across 32 exhibits. Frontline staff must perform under constant, hectic conditions—providing information, answering questions, and guiding tours—so hires need stamina, composure, and the right personal attributes; hiring the wrong people led to burnout and poor guest experiences.

HR leadership worked with Wonderlic to conduct a customized job analysis and introduced the Personal Characteristics Inventory into the hiring process. As a result, the aquarium now hires employees who consistently engage guests, has seen a dramatic reduction in involuntary terminations, increased cross-functional promotions, and achieved among the highest customer-service ratings in the industry, using Wonderlic tools for all positions.

Aquarium of the Pacific

Kathie Nirschl

Vice President of Human Resources