Case Study: Sweetwater Sound improves hiring for hard-to-fill sales engineer roles with Wonderlic

How we identified great candidates for a hard-to-fill niche role

Sweetwater Sound, the music technology retailer, needed help filling a hard-to-hire sales engineer role that required a rare mix of strong people skills, persistence, and deep technical knowledge. The position was especially challenging because candidates had to be both personable and technically proficient, and Sweetwater wanted a better way to identify the right fit early in the hiring process. Wonderlic provided personality assessments to support pre-screening beyond the initial phone interview.

With Wonderlic, Sweetwater Sound narrowed the candidate pool to only the strongest prospects, saving time on interviews and reducing wasted travel for unsuitable candidates. The company said the process would pay for itself within four months from travel savings alone, and that it had taken hiring success “to a whole higher level” by improving candidate quality and lowering costs.

Sweetwater Sound