Case Study: Philips achieves €600K in annual savings and doubles sales with Wonderflow

Large Consumer Care Company - Customer Case Study

Philips, a global consumer electronics and health technology company, wanted to turn customer feedback into the top priority across product development and decision-making. With thousands of SKUs, reviews coming from 95+ channels in 56 countries, and a need to move beyond guesswork, the company sought a way to systematically understand the voice of the customer. Wonderflow’s voice of the customer analytics platform was introduced through a pilot that quickly scaled into a global partnership.

Wonderflow became Philips’ sole global VoC partner, helping teams monitor 10,800+ SKUs in real time and analyze hundreds of thousands of reviews each month. The impact included €600K in annual savings on market research and reporting, a 12% increase in sales of new products, a 14% rise in products reaching 4.3+ star ratings, and growth in portfolio success from 30% to nearly 60%. Philips also improved specific products like the S77xx shaver, which reached 4.58 stars after feedback-driven redesigns.