Case Study: National Transport Authority brings Luas Cross City to life with Wonder Works branding and communications

National Transport Authority delivers Dublin’s largest city-centre transport project with Wonder Works

Wonder Works was selected by the National Transport Authority to develop the brand and communications for the Luas Cross City project, the largest public transport infrastructure project in Dublin's city centre for many years. The challenge was to provide clear and timely public information and branding for this complex project with many stakeholders.

To meet this challenge, Wonder Works developed a number of brand options through a process of workshops and research. They then implemented the successful brand across a wide range of media, including signage, hoardings, maps, booklets, and web design. Wonder Works managed the full roll-out, delivering all of the project's creative communication needs.

National Transport Authority